Herd Coffee is a mobile coffee brand that pairs quality coffee with fresh, thoughtfully sourced milk, including plant-based options. The identity is warm, modern, and approachable, designed to work across a van, cups, menus, merchandise, and social media.
The project highlights that good coffee starts with good milk while keeping the design clean, playful, and welcoming.
Herd Coffee Cups:
Herd Coffee cups use a minimal colour palette and impactful typography to create a clean, contemporary look that reflects the brand itself.
Herd Coffee Menu:
Herd Coffee’s menu is simple and flexible, ready to grow for seasonal drinks, while also showcasing the brand to potential hires for events.
Herd Coffee Merchandise:
Herd Coffee’s merchandise is intentionally minimal, focusing on t-shirts and tote bags, with scope to expand in the future while staying true to the established colour palette.
